The network marketing profession is one in which I have embraced for the past 5 years now. My intrigue 5 years ago turned into a love and complete embrace of it somewhere along the journey. There’s no doubt that for those that have an entrepreneurial bone in their bodies that it’s the greatest profession on earth and that’s why so many people decide to join a network marketing company. They see the possibility of their hopes and dreams being fulfilled and the realization and wake up call that their job will never fulfill them.
Because the profession is so attractive it draws so many types of people for so many types of reasons, which is both good and bad. You’ll have the people that see it as a way to earn a living while serving others’ needs and you’ll also have people who are just trying to make some quick money by any means necessary. The problem is that we all tend to get lumped in together. Someone may have a poor experience with one person or one company and then all of a sudden “all network marketing companies and network marketers are the same.” People who are genuinely in need of this are turned off because they think they have to do whatever the person who turned them off of it did. They think company ABC is the same as company XYZ just because both companies use the direct sales model to distribute their products, which is ridiculous because you don’t stop shopping at Target just because you had a bad experience at Wal-mart. You don’t assume that every retail store is the same because one of them has horrible customer service or their salesmen are like vultures… I digress.
That being said, I can understand where people are coming from with these notions. There are enough people out there going about this the wrong way for the wrong reasons that it surely can give the appearance that all network marketers are like that and what happens is that it hurts the profession as a whole. Let me be the first to admit, I made salesly social media posts and I’m sure sounded ridiculous when I first started talking with people. So, to my network marketing friends, I decided to give you some professional advice because I’m tired of face paling from seeing all the complaints about network marketers on my newsfeed and hearing stories from friends.
1. Stop asking people to buy something from you just so you can hit some new goal or advance in some rank. This is by far the most infuriating thing I’ve seen from people in this profession. If you’re asking them to do something so you can benefit, not them, then you’re in this for the wrong reason. If your means to your goal is to beg people to fit your product/service into their budget for the sole purpose of increasing yours, then you need to find a new profession. If you can’t show them the value in using your products or service and they don’t willingly purchase them then certainly don’t beg them to do it so you can make more money. Your job is to add value to the marketplace. Begging people to help you hit your goals isn’t doing that.
2. Ask people’s permission regarding private Facebook groups. Stop adding everyone on your friends list into groups that they didn’t ask to join. If you can’t show them the value of being added to some private Facebook group (and you’ll know if you did or not when you ask their permission) then you just don’t add them. It’s that simple.
3. Stop announcing on social media that “if anyone wants to buy something let me know.” Additionally, stop posting your link asking people to hop on your site and order from it. There’s nothing more “salesy” than that. It’s terrible. I mean really really terrible and unattractive. Sure, let people know what you’re doing. That’s a good thing. You want people to know you’re in business and what business you’re in, but don’t let them know just so you can ask them to buy something in the same sentence.
4. Best advice of all: Start trying to solve problems and stop trying to sell products/services. If you’re trying to sell someone something then you’re only worried about making a sale and not focused on helping someone else. Find out what problem your product/service would solve for someone and then provide the solution. If you do that and they don’t see how you can help them and they tell you they don’t want your product/service then the next step isn’t to try to find some product/any product that they’ll buy. The next step is to move on because there are numerous other people who need or want what you have. Have an abundance mindset, not a scarcity mindset. (Read more on this here: The Finite Pie)
5. Invite people to join you. If they don’t take the invitation then oh well. Seriously… them not joining you isn’t going to stop you from being successful. In most cases they’re missing out, but that’s their choice. Let them live with their choice and you move on with yours.
There are so many more tips that I could offer, but these are the main complaints I’ve seen or heard about. We are already fighting an uphill battle because people don’t understand what we do because it’s different. So let’s not make it a steeper hill for ourselves by continuing the aforementioned actions.