Category Archives: Success

Your Broke Uncle Joe…

There’s a theme that I’ve heard in many talks and have read in many books that has presented itself in real life to me time and time again. It’s the theme of Broke Uncle Joe. We all have a Broke Uncle Joe. You may call him by another name, but you have one for sure. So who is Broke Uncle Joe?

None of us are perfect. Subconsciously knowing that we aren’t perfect we tend to seek advice from family, friends, co-workers, and others. We do it before making small decisions and even more frequently in larger ones. Some people may even do it because they care what people think of them. Here’s the problem in seeking advice from certain people… you have to be cautious not to take poor advice from people who have good intentions.

Your family members aren’t intentionally going to give you poor advice. They’re going to tell you what they think is best for you even if they have no clue about the subject matter that is involved in the decision. As well-intentioned as their advice may be, if they don’t have knowledge of the subject matter then it may just be poor advice.

So here is where Broke Uncle Joe comes into play…

Let’s say you are thinking about starting a new business. You go tell your Broke Uncle Joe what you’re thinking and he tells you not to do it. In fact, he warns you not to do it. He tells you that it’s a bad idea and that you’d be better off saving your money or spending it on something else. Here’s the thing about Uncle Joe though, he broke. He’s been an employee his entire life and knows nothing about starting a business. He’s resolved to the mindset of work til retirement instead of working for it. He lives paycheck to paycheck and depends on his employer to put food on his table.

So, why should you go to your Broke Uncle Joe and ask him his opinion? You shouldn’t, yet people do it ALL THE TIME except it’s not their uncle. It’s their friends. It’s their co-workers. It’s some of their family members. That’s their Uncle Joe.

Let’s say you are having marital problems. Would you think it’s wise to seek marital advice from a friend who is single or has been divorced multiple times? It doesn’t matter how many people you talk to who are similarly situated. Thomas Carlyle said it perfectly, “I do not believe in the collective wisdom of individual ignorance.”

Wouldn’t it make much more sense to seek advice from someone who has what you want? If you’re having marital issues, wouldn’t it be wise to seek counsel from someone who has a thriving marriage? If you want to be a millionaire, wouldn’t it make sense to ask millionaires how they became so wealthy instead of asking your Broke Uncle Joe who isn’t?

So keep this all in mind when you seek advice from well-intentioned people.

Quote of the Day – “What Goes In Is What Will Come Out.” (#4)

“Your thoughts become your words; your words become your actions; your actions determine your outcome.”

iron sharpens ironIf your thoughts determine your outcome then it would reason that to control your outcome you first must control how you generate your thoughts. What goes in is always what will come out. Our thoughts are generated by what we fill our mind with day to day.

Ever hear the concept that we are the average of the five people we spend the most time with? Jim Rohn said it and it’ll be just as true when he said it as it will be long after you’re gone. It relates to the law of averages, which is the theory that the result of any given situation will be the average of all outcomes. This doesn’t just apply to the average of your friends, but to EVERYTHING you choose to surround yourself with.

If you hang around negative unsuccessful people then you too will become negative and unsuccessful. Your income will be the average of their income. So wouldn’t it make sense that if you start hanging out with successful people and millionaires that you too will become successful and have a better chance of becoming a millionaire?

This works the same way with other areas of your life. If you engage in negativity through social media (very easy to do with political or media outlets) then you’ll have a negative mindset. If you “follow” negative pages and filth then that’s what will come out of your mouth and what will consume your thoughts. Your thoughts will become the average of the things you surround yourself and allow in your mind.

“What we tolerate we give permission to exist.”

Just as you fuel your body with food, fuel your mind with positive thoughts. Turn off the news. Unfollow negative and media Facebook and Twitter accounts. Instead follow positive Facebook accounts, listen to motivating podcasts, read books on success and personal growth, and surround yourself with people more successful than you. Iron sharpens iron.

If you have already begun applying some of those actions, I would love your podcast and book suggestions. I’m always looking to grow my repertoire.

You are the average of the 5 people you spend the most time with." -Jim Rohn

Quote of the Day – “Whatever It Takes” Is Not The Same As “Never Quit” (# 3)

“Whatever it takes is not the same as never quit.”

CoWhatever it takes never quituntless motivational posters, videos, and speeches preach to people to “never quit.” You should “never quit” on your dreams. You should “never quit” on your goals. You should “never quit” on anything you want in life. Although it is important that you never quit, it doesn’t ensure that you’ll have monumental success and achieve greatness. It also doesn’t guarantee that you’ll achieve your goals and dreams. You can coast through life and never quit on your goals by doing the bare-minimum to achieve them and you just may possibly reach them especially if your goals are small.

Think about this example: Let’s say you are a door-to-door salesman selling vacuum cleaners (yes, people did that back in the day). You have a dream of being a millionaire because you want to be able to give more money to worthy causes, have no debt, own your house and cars out-right, have time and financial freedom, etc. Let’s also say that you have a resolution to “never quit.” You could “never quit” selling vacuums by going to one new house each month, knock on the door, and tell someone about your vacuum and technically you haven’t quit. You could do that once a year and still technically you wouldn’t have quit. So do you think you’d ever be a millionaire and achieve great success with just a “never quit” attitude? Probably not.

If you would like to reach your goals fast, achieve great success – more success than you could ever dream of achieving, then it’ll take more than a never quit mentality. It’ll take a “whatever it takes” mentality. When you have that mentality the light switch is flipped and then all of a sudden you go into overdrive. The goals you have are surpassed faster than you could’ve imaged and you’re now being forced to set new goals that you never dreamed of having. Your entire life changes.

Do WHATEVER IT TAKES. Having a never quit mentality isn’t enough.

Whatever it takes never quit
Whatever it takes never quit
Whatever it takes never quit
Whatever it takes never quit

Quote of the Day – Comparison Is The Thief of Joy (# 2)

“Average people compare themselves to others; successful people compare themselves to their potential.”

Something I’ve noticed over the last several years is that so many people count themselves out of something or tell themselves they can’t do something because they compare themselves to somebody else. People give up on their dreams because of it, which is a pretty depressing thought. I know people who know what they want and know how to get it, but they will tell themselves they can’t do it because they look at the success of some other person and will say something like, “I can’t be successful like them because I’m not as talented as they are” or any number of reasons. They compare themselves to someone else and count themselves out because they don’t believe they’ll be as good at what they want to do as someone else is. They rid themselves of joy and the success they could have in life.

Comparison is the thief of joy.

Here’s a perfect example from a personal experience. At the time I was introduced to AdvoCare I was about as lean as I had ever been and didn’t really have any weight to lose. I saw a lot of people having success in AdvoCare and I noticed that nearly all of them lost a considerable amount of weight. So I told myself, “I’ll never be successful in this business because I don’t have a great weight loss story.” I began to count myself out before I even started. I compared myself to others and chalked their success up to some incredible weight loss story. Luckily I broke out of that mindset and decided not to allow comparison to steal my joy. I did what I wanted to do and now I have been able to retire from the practice of law at the age of 35, both my wife and I are work from home parents, we have eliminated six figures of debt, and we have complete time freedom to do what we want and when we want.

So if you want something in life, put your blinders on. Don’t look to your left or right. Focus on the end goal and achieve it. It doesn’t matter what anyone else is doing.

comparison is the thief of joy

Don’t Leave Buttprints

sands of timeI know this sounds pretty gloomy, but your life is ending. That’s one thing we all know for sure. Death is inescapable. It’s something I’ve been thinking a lot about lately… not necessarily death, but rather the time we have here on earth between conception and the day we breath our last breath. So I’ve been thinking about life actually and the limited time we spend living it. Time is precious, no doubt, and we never know when ours is going to end. We get one chance at life to do whatever we are going to do and with every passing moment we will never get that time back again. Unless you’re Dr. Strange or Superman, you can’t rewind time and have a do-over.

Knowing that my time is limited, I started thinking about how I’ve spent my 35 years on earth so far. I also asked myself, “If I die today, would I be able to look back at my life and be truly satisfied with how I spent my years here?” Right now the answer would be “no” and it may always be no, but that’s what will keep me striving for greatness.

I would love for everyone to be able to answer these questions for themselves:

If I die today, would I be able to look back at my life and be truly satisfied with how I spent my years here?

If the answer to the above question is “yes,” then WHY is it “yes?”
If the answer to the above question is “no,” then what can you do to live a life that you’d be satisfied with?

What kind of legacy to you want to leave?

Do you want to be remembered as a world-class spouse who became an example to other married couples, which strengthen the Sacrament of Marriage?

Do you want to be remembered as a world-class parent who sets the bar for other parents strive to hit?

Tell me if this doesn’t sober you up: Do you want your mark on this earth to be gravestone and some cloudy memories of you, which will die with the people you experienced those memories with?

“You can‘t leave footprints in the sands of time if you‘re sitting on your butt. And who wants to leave buttprints in the sands of time?”

The question is, what are you going to do with the time you’re given and with the rest of the sand in the hour glass. This is the BEST video that I have found which stresses this point. Take 5 minutes out of your day to watch it:

 

Quote of the Day – Greatness Is A Choice (# 1)

“You have greatness within you. You are designed for greatness, but you are not predestined for greatness. That’s a choice.”

Everyone has greatness within them, but they have to choose to realize it. It’s easy to get caught up in the way of the world and to go with the flow. Being comfortable in your daily routine is easy. Most of us don’t love it, but it’s hard to break out of that comfort zone most of the time, but out of the comfort zone is where you’ll realize your greatness and find success. Becoming great doesn’t just happen. It’s a choice. One of the most influential quotes on greatness I’ve ever heard was by Pope Benedict XVI:

“The world promises you comfort, but you were not made for comfort. You were made for greatness.”

How profound is that!? Don’t conform to the ways of the world just to be comfortable only to draw near to the end of your life and realize your potential. Start today! Drink a Spark, break out of your comfort zone, and own this day! “You don’t have to be great to start; but you have to start to be great!”

The world promises you comfort, but you were not made for comfort. You were made for greatness
greatness is a decision available to everyone

greatness is largely a matter of conscious choice and discipline

Greatness is birthed through hardship and testing. It arises choice by choice

Greatness is not a function of circumstance. Greatness is a matter of conscious choice and discipline

Monday Motivational Shorts… “Make Time”

Charles-Buxton-Quote-You-will-never-find-time-for-anything-If-you
When I share an incredible opportunity with people the most common objection I hear is, “I don’t have time.” I said the same thing when someone introduced the same opportunity to me 3 1/2 years ago. At that point in my life I was working 18 hours a day (4:00 a.m. to 10:00 p.m.). I “didn’t have time” for anything else. The truth is, you’ll never “find” time to do anything, but you can always “make” time for things that matter. People make time to watch their favorite t.v. shows, they make time to go out with friends, they make time to go get a few drinks, they make time to fool around on social media for hours throughout the day, etc. There are 24 hours in the day. You’re sleeping only 6-8 of them. Make the time to do things that matter. If I didn’t make time to do things that mattered 3 1/2 years ago then our family would be burdened with daycare costs, hardly ever get to see our child, we would have an unreal amount of debt, and be living with financial stress month after month. I know that life sounds familiar to the majority of Americans and may even be considered “normal” by today’s standards. Instead, my wife has the opportunity to raise our child, we’ve eliminated over $170,000 of debt, and we don’t stress when the bills come around every month or when we have a “surprise cost” when something breaks. Our goal is to make the “normal” type of life a rarity or non-existent for as many people as possible. ‪#‎thankyouadvocare‬ ‪#‎whowantstobenormal‬ ‪#‎maketime‬

24 hours in a day make time

If Nothing Changes…

If nothing changes nothing changes

Have you ever noticed people (family, friends, co-workers) complain about their circumstances, but they keep living the same old routine day after day? They don’t change anything. They wake up, go to work, come home, eat, watch T.V., go to bed, etc. in hopes that someday and somehow their life will just get better. I have news for those people… it won’t. The hard truth is… if nothing changes then nothing changes.

Are you one of those people stuck in the hamster wheel of life? The never ending rut where you find yourself constantly saying “next month we’ll be doing better” and then something else comes up?

Ask yourself this question… are you okay if nothing changes?

Are you okay if nothing changes?

If you answered “yes” to that question then ask yourself the following…

If you lost your job, would you still be okay? If not, wouldn’t you think it would be wise to have a “Plan B” income even to give you peace of mind?

Is your marriage the best it can be? Are you the best spouse you can be? If not, why don’t you look into ways to improve your marriage? (Marriage conferences, read books on marriage – “The 5 Love Languages” would be a good start, or hang out with couples who’s marriage you would like to emulate)

Are you the best parent you can be for your children? Children spell “love” T-I-M-E. Do you give them enough of it or just what’s left over at the end of the day?

richard branson if someone offers you an amazing opportunityFor things to change, you must change. Nothing is going to change by you “going through the motions” day in and day out. I know because I lived that life. At 32 years of age I was working 18 hours a day trading hours for dollars because there was always too much month at the end of the money. My student loan payments were crippling. Instead of hoping that the government would come to my rescue and bail me out by forgiving my loans, I took personal responsibility for making the choice to borrow the money in the first place, which meant I had to work a second job. Then I lived that 18 hour a day life for years until my friend introduced me to AdvoCare. In the past 3 1/2 years, AdvoCare has helped us eliminate a personal loan, three student loans, and five nearly maxed out credit cards. It’s given us the option to allow my wife to stay home and raise our children. It allows us to have more money to give to causes dear to our heart. It gives us peace of mind that we never even dreamed of until we were surrounded by the culture and the people involved with AdvoCare.

If you don’t have a plan to give you more time with your family, eliminate your debt, or a Plan B income to take care of your family if you lose your job then it’s time to make some changes. If not AdvoCare then what’s your plan? If not AdvoCare then that’s okay… just do SOMETHING to better your situation.

 

 

A List of Books That Can Change Your Life

Quite frequently I am asked for book recommendations on leadership and personal growth and development. So I decided to compile this list of books that are in no particular order. In fact, my favorite books are listed at #4, #15, and #18. This list is not finished and will never be finished. As I continue to read I will continue to recommend the books that I like. I’ve done you the favor of listing the links to each book on Amazon.

1. 20,000 Days and Counting: The Crash Course for Mastering Your Life Right Now– Robert Smith

I recommend this to everyone as the first book they should read when deciding to change their lives. It’s a great book that will leave you motivated and with a completely different mindset than before you started it. After reading this book I looked at everything in a brighter light and felt more control of my situation than I ever had before. We only have a certain number of days here on earth. The question is… what are you going to do with them?

20,000 Days and Counting Robert Smith Andy Andrews

2. The Traveler’s Gift: Seven Decisions that Determine Personal Success– Andy Andrews

This is another great book for people looking to change their current situation. It’s a fictional book based on the apparent end-of-life travels of the character David Ponder. During his travel he meets famous historical characters that both you and I know and gains a very important life principle from each of them.

the traveler's gift andy andrews seven decisions

3. The Top 10 Distinctions Between Millionaires and the Middle Class– Keith Cameron Smith

This is a short, yet profound book. As I read it I felt very convicted on acting and thinking like a “middle class” citizen. When you read this book it will become clear to you that simply acting and thinking like a millionaire will help you become one.

top 10 distinctions between millionaires and the middle class keith cameron smith

4. How to Win Friends & Influence People– Dale Carnegie

I cannot say enough about this book! Applying the simple disciplines that Carnegie mentions in this book will have people leaving a discussion with you feeling better about themselves and life in general. People will WANT to be around you all the time because you’ll make them a better person.

how to win friends and influence people dale carnegie

5. The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You– John Maxwell

This is a MUST read book if you are looking to become a greater leader. It’s the #1 book you need to read on leadership. This book has led to me being a HUGE John Maxwell fan. Out of all of the books that he has written, this is the first one you should buy!

21 Irrefutable Laws of leadership john maxwell

6. The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness– Jeff Olsen

This is the book that started it all for me. It changed my thinking and will do the same for you. It made me realize that EVERY thing that I did either moved me closer to my goals or farther away. It’s the book that made me begin reading personal development and leadership books in the first place.

the slight edge jeff olson

7. The Science of Getting Rich– Wallace D. Wattles

If you have ever thought to yourself, “I don’t need anymore money. I make enough” or “I’m comfortable with my wealth right now,” then you need to read this book. You’re in for a BIG shock! When I first began reading it I thought, “Man, this guy is greedy and this book is just all about greed”… THEN I was awakened to the truth of what God wants for us and for others. Wattles uses Scripture to explain how The Lord wants us to earn as much income as we can.

science of getting rich wallace d wattles

8. Quitter: Closing the Gap Between Your Day Job & Your Dream Job– Jon Acuff

This book involves a very hard concept for most to grasp. Jon Acuff explains the mindset and actions you need before leaving your current job (whether you like your job or not) and starting your dream job. If you are considering beginning your dream job, you have to read this book!
Quitter john acuff

9. The Top 10 Distinctions Between Entrepreneurs and Employees– Keith Cameron Smith

After reading Top 10 Distinctions Between Millionaires & The Middle Class, I began reading every book Smith wrote including this one. This is a quick read, but don’t think because it is short that t is any less impactful than other books on this list. Make sure this is one you get!

top 10 distinctions between entrepreneurs and employees keith cameron smith

10. The Noticer: Sometimes, all a person needs is a little perspective– Andy Andrews

There are too many great things I can say about this book. Andy Andrews describes his time as homeless living under a bridge and then meeting a man by the name of Jones who changed his life forever by being a “Noticer.”

the noticer andy andrews

11. The Greatest Salesman in the World– Og Mandino

This book will BLOW YOUR MIND at the end of it. It’s like one of those movies that is really good the whole way through and then you get to the end and your thought is “WHOA!” Trust me on this… you NEED to read this book.

the greatest salesman in the world og mandino

12. The Noticer Returns: Sometimes You Find Perspective, and Sometimes Perspective Finds You– Andy Andrews

Just when you thought Jones from “The Noticer” was out of sight, he’s back again to change more lives. This book is geared toward raising your children not just to be great children, but to become great adults. Andy is a master of teaching people how to raise children into successful adult leaders in society. Whether you have children now or may have children one day, you need to read this book as soon as possible to understand how to use “standards” to foster your child’s growth into an amazing adult.

the noticer returns andy andrews

13. The Final Summit: A Quest to Find the One Principle That Will Save Humanity– Andy Andrews

This is the sequel to “The Traveler’s Gift.” David Ponder is back to help save the world this time and has the help of all the great leaders this world has ever seen. This book is another mind changing motivational book that will make you spring into action.

the final summit andy andrews

14. Think and Grow Rich– Napoleon Hill

Talk about changing your thinking… that’s EXACTLY what this book is about. Hill explains how just changing your thinking can make you rich. I highly suggest this book to everyone who sits around wondering how they can get out of that financial hole and increase their wealth.

think and grow rich napoleon hill

15. Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity– Garrett B. Gunderson

This is probably my most favorite book on the list. Please see my two posts on this book to get a great idea of the value it adds:

killing sacred cows garrett gunderson

16. Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!– Robert Kiyosaki

This book will help you think intelligently about earning income. There are several ways to earn money… some are wise and some are not. Kiyosaki explains which ways are the wise ways to earn income and why they are.

rich dad poor dad robert kiyosaki

17. Rich Dad’s CASHFLOW Quadrant: Rich Dad’s Guide to Financial Freedom– Robert Kiyosaki

This book dives a little deeper into the 4 quadrants you choose to be in as an income earner. It’ll help solidify your decision to be in the “I” quadrant as fast as possible.

rich dad poor dad cashflow quadrant robert kiyosaki

18. The Servant: A Simple Story About the True Essence of Leadership-James C. Hunter

As I mentioned above, this is one of my favorite books on leadership. It takes place at a monasterial retreat and the main character learns from a very successful leader, who also happens to be a monk, all that he needs to turn his situation around not just with his business, but also with his marriage and family life.

the servant a simple story about the true essence of leadership james hunter

19. The Heart of Leadership: Becoming a Leader People Want to Follow– Mark Miller

This book has some of the same concepts as The Servant. It lays out exactly WHAT you need to be a successful leader and the most important leadership quality. It’s a very easy, yet impactful read.

the heart of leadership mark miller

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Killing Sacred Cows – Myth #1 (The Finite Pie)

Killing Sacred Cows – Myth #1 (The Finite Pie)

killing sacred cows book overcoming the financial myths that are destroying your prosperity

In Garrett B. Gunderson’s book “Killing Sacred Cows – Overcoming The Financial Myths That Are Destroying Your Prosperity”, he breaks the book down into 9 financial myths that are spread throughout our society and furthered by our schools, financial advisors, and our families and friends that cause us to believe that thinking outside the myths is “too good to be true” or at worse “risky.”

Myth #1 “The Finite Pie” explains the mindset that most people have regarding our resources among many other things. Gunderson explains how the majority of people operate under the idea that we have a finite number of resources as opposed to what we actually have, an infinite amount. The key objective in this chapter, at least as I see it, is to explain the difference between the “scarcity” and “abundance” mindset. I literally felt my paradigm shift while reading it. He lists 9 ways of thinking to help you determine if you possess a scarcity mindset.

Killing Sacred Cows Garrett B. Gunderson

To be honest, after doing some self evaluations when reading through these, I possess too many of them to feel comfortable leaving my mindset where it is. With the scarcity mindset, you believe that with every asset or opportunity that someone acquires, that it’s one lost for you. You can see how this mindset would breed jealousy and hatred for others and their good fortunes instead of being happy for others. Using that same mindset, you would hoard everything because one more asset or opportunity for you is one you haven’t lost to someone else. You begin to see everyone as a competitor and turn everything into a competition.

Galatians 5:19-21: Now the works of the flesh are obvious: immorality, impurity, licentiousness, idolatry, sorcery, hatreds, rivalry, jealousy, outbursts of fury, acts of selfishness, dissensions, factions, occasions of envy, drinking bouts, orgies, and the like. I warn you, as I warned you before, that those who do such things will not inherit the kingdom of God.

The main difference between scarcity and abundance is that scarcity is limited and abundance is limitless, as Gunderson describes. He makes an excellent point when he describes how valuing material things in themselves as opposed to their worth to others leads to the scarcity mindset and when you think like that then the only way to increase your wealth is to hoard things. With that same thought, losing things even in an agreeable trade would lead you to believe that you reduced your wealth. He claims that this type of thinking is illogical. The value is in the people… NOT the things.

More gold has been mined from the thoughts of men than has ever been taken from the earth." - Napolean Hill

“More gold has been mined from the thoughts of men than has ever been taken from the earth.” – Napolean Hill

He poses a great question in this chapter: “If I have a book and you have $20, and we mutually decide to exchange my book for your $20, what was the book worth to you? What was the book worth to me?”

Most people would answer that the book was worth $20 to both. As he explains, that is incorrect. “We only give up something in an exchange when we value what we’re receiving more than we value what we’re giving up.” Therefore, the book was worth less than $20 to me, and more than $20 to you. “The value is not in the things – it is in the minds of people.” Gunderson claims that when people understand this simple fact, then we begin to seek how we can add value to others’ lives.

What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others pericles

“What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” – Pericles

My favorite point that Gunderson makes in this section is the difference between quality of life and quantity of stuff. He states that “Our quality of life is closely tied to our level of financial freedom.” He defines financial freedom as “the choice that money will no longer be the primary factor in our decision-making process.” He goes on to say that “this doesn’t mean that it’s not a factor – it’s just not the main factor.”

“People who are operating in abundance know that by serving the wants and needs of others, and thus creating happiness in the lives of others, they actually bring more happiness to themselves. The goal is to serve others, not to exploit or dominate them.”

Gunderson then lists several ways to know if you are of the “abundance mindset”:

Killing Sacred Cows - Abundance Mindset

So which mindset do you have? Do you have one of scarcity or abundance? If it’s one of scarcity, are you ready and willing to change?

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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